My Journey from Instagram to YouTube

My Journey from Instagram to YouTube

In a world where societal pressures often dictate our perceptions of beauty and wellness, I dared to challenge the norms and embark on a journey of self-discovery and empowerment. If you are new here, I’m Gail, the visionary behind FiftySister, a beacon of inspiration for women (and men) seeking to prioritise their health and well-being through the practice of self-care.

Where it all began.

It all began on a whim, a decision to break free from the confines of societal expectations and embrace my natural self. It was the day I decided to stop colouring my hair and let my sparkles of silver shine. Little did I know, this seemingly small act of rebellion would ignite a passion within me to advocate for self-love and self-care on a larger scale and completely change my life.

I originally took to Instagram to document my silver hair journey, sharing candid moments of vulnerability and triumph with my growing audience. But I didn’t stop there. Determined to amplify my message, I taught myself the ins and outs of website development and became a one-woman powerhouse, donning multiple hats as a photographer, videographer, writer, blogger, graphic designer, and social media content creator.

YouTube we have lift off!

Yet, it was recently on YouTube where I found my true calling. There, amidst the vast sea of content creators, I carved out my niche, offering valuable insights and practical advice on holistic health and wellness, delivered with oodles of positivity and good humour. What’s even more remarkable is the diverse audience I attract. While initially targeting women, I found myself embraced by men seeking genuine guidance on self-care, as well as younger individuals eager to navigate the challenges of ageing with grace and wisdom.

From Blogger to Author.

In 2023 I was approached to write a book—an opportunity I couldn’t pass up. Drawing from my own experiences of overcoming darkness, stress, and anxiety, I penned a self-help book aimed at empowering women to reclaim control of their lives and prioritise their mental and physical well-being. But after signing off the final version for print, I realised that my message will resonate with a much broader audience, with 90% of the content applicable to everyone regardless of gender or age.

My own cover idea which I created

Book Cover Ideas

With the book nearing completion, I decided to share with my publisher an idea I had for the cover—a design (above) that encapsulated my journey of self-discovery and resilience. Though it didn’t make the final cut, I embraced the collaborative process with my publisher, ultimately selecting a vibrant and creative cover (below) that perfectly encapsulated the essence of my message.

Authenticity is key.

As I continue to inspire and uplift others through my YouTube channel and Instagram, my book serves as a tangible reminder of the transformative power of self-care and self-love. Through my unwavering dedication and authenticity, I prove that anyone, regardless of their circumstances, has the power to rewrite their story and embrace a life filled with purpose, joy, and abundance.

The value of my words and pictures.

Screenshot of total Instagram earnings.

Over the past few years on Instagram I have earned the grand total 0.4cents (screenshot) – my own choice because I chose not to market; anti-ageing gadgets, potions, pills and powders. In contrast, within 1 month on YouTube I am earning a living and enjoying the new vibe. If you follow me on Instagram I will continue to post there, but my longer content and food content will now be on YouTube only.

So, what do you think of my cover idea? I still really like it. Maybe I can use it for my next book.  

Remember, it’s never too late to start prioritising your health and well-being—your journey to self-discovery begins now.

Thanks for stopping by.


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