Welcome to FiftySister: Empowering Women for a Radiant Journey

FiftySister was born out of a deep-seated belief in the potential of women over 40. Our purpose is clear: to champion positive and vibrant ageing, inspire women to let their inner sparkle shine, advocate for a whole-food, slow-food, plant-based lifestyle, champion cruelty-free beauty products and create a welcoming community of like-minded women.

Our Mission

Our mission is nothing short of empowering women with the skills, the permission, and the confidence to savour every aspect of ageing. We want women to celebrate each wrinkle, embrace midlife self-care through a more plant-based diet, make daily exercise a ritual, and, above all, recognise the incredible blessing it is to grow older.

At FiftySister, we are committed to equipping you with the tools and knowledge to truly revel in the journey of growing wiser and more beautiful with each passing day.