From 3000 to 128,000 Subscribers: How I Found My Tribe on YouTube..
In the vast landscape of social media, finding your tribe can sometimes feel like searching for a needle in a haystack. But what if I told you that in just one month, I went from having 3000 subscribers on YouTube to finding my tribe with a whopping 128,000? Sounds unbelievable, right? Let me share my journey with you.
Rejection to re-ignition
Many would assume that with such a rapid growth in subscribers, companies would be knocking at my door, eager to sponsor my content. However, the reality is quite different, especially for someone like me who sits outside the preferred demographic for many companies. As a woman over 50, I quickly realised that the advertising world largely overlooks us, rejects us, except for a select few niches like Saga Cruises, funeral services and incontinence underwear.
Earlier this year, after many rejections from companies unwilling to hire me for campaigns or pay a decent fee for my content creation, I had an epiphany – I am my brand, and my knowledge and experiences hold immense value. That’s when I made the bold decision to transition from Instagram to YouTube. While Instagram is a social media platform focused on connections and aesthetics, YouTube offered me the opportunity to connect with an audience hungry for information and new skills.
TikTok, with its predominantly young audience seeking entertainment through skits and dances, didn’t align with my vibe. So, I dove headfirst into YouTube, armed with a mission to share my insights and inspire women who, like me, are navigating the complexities of midlife.
From almost zero to paying my way
Despite accumulating 660K followers on Instagram over four years, the earnings amounted to a mere four cents. But within just one month on YouTube, I started earning a very decent living doing what I love – sharing knowledge and inspiration with my growing tribe of women.
The Midlife Edit
My upcoming book ‘The Midlife Edit’ is more than just a book – it’s a roadmap for women to give themselves a makeover, a life edit. Over the next few months, I’ll be teasing insights from my book before its release in September. It’s my purpose to illuminate the path for women who may have lost their way amidst the darkness of midlife.
YouTube isn’t just a platform for me; it’s a home where I can connect with seekers of information and inspiration. It provides a creative channel for me to share my life experiences and insights to empower others on their journey.
And this is just the start of something incredible. In addition to nurturing my YouTube channel, I’m already laying the groundwork for my second book. This upcoming work will delve deeply into the art of designing, creating, and manifesting the life of your dreams. It will explore the transformative power of setting boundaries, discovering inner peace, and forging a connection with your higher self.
But for now you can find me on YouTube, head on over and subscribe for the vibe!
